Why This Matters
Traditional cost allocation often spreads overheads using a single driver — revenue, headcount, or direct labour hours. This works when products and customers are similar. It fails when they are not. For mid-market companies with growing product complexity or diverse customer segments, the distortion compounds over time: some products subsidise others invisibly, and pricing decisions are built on flawed cost data. ABC corrects this by connecting costs to the activities that actually cause them.
Where This Fits
This term sits within the Performance & Profitability area of Performance & Control.