Why This Matters
Standard BI tells you what happened. Advanced analytics helps answer what will happen, why it is happening, and what you should do about it. As organisations accumulate more data and develop greater analytical maturity, advanced analytics enables a qualitatively different class of insight — moving from monitoring past performance to anticipating future outcomes and optimising decisions. This shift from reactive to proactive decision-making represents a significant expansion in the value that analytics can deliver to management.
Where This Fits
This term sits within the BI & AI area of Performance & Control.
Related Terms
- Predictive Analytics
- Descriptive vs Predictive Analytics
- Analytical Model
- Business Intelligence (BI)
- AI in Finance