Why This Matters
Most organisations run multiple operational systems — ERP, CRM, billing, payroll, logistics — each with its own data formats, naming conventions, and business rules. ETL is what brings this disparate data together into a unified, consistent form suitable for cross-system reporting. The quality of the ETL layer — how accurately business rules are applied, how completely data is extracted, how consistently transformations are executed — directly determines the quality and consistency of the management information produced from the data warehouse.
Where This Fits
This term sits within the BI & AI area of Performance & Control.
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