Stahlmann is an established Slovak retailer of tools and industrial products, operating across an online store, a network of physical locations, and B2B distribution with a portfolio of 15 or more brands and over 20,000 SKUs.
The business had outgrown its ERP Pohoda reporting capabilities: deeper analysis required manual calculations and consolidations, channels were managed in fragmented views, and the complexity of expanding into the Czech market made a more systematic analytical approach necessary.
Onetribe integrated directly with Pohoda, built a proprietary Sales Mix Analytics module delivering real-time profitability at product, category, and brand level across all channels, automated margin calculations from inventory movements, and integrated SEO performance data to connect sales analytics with web visibility decisions. During the engagement, analytics identified a product category with low volume but high margin and a growing trend — a strategic increase in SEO focus and store placement drove 40% growth in that category while maintaining premium pricing. The infrastructure scaled seamlessly to the Czech market.
Three-year results: 25% revenue and gross profit growth with stable margins maintained; manual margin calculations eliminated; unified analytics across 15-plus brands, 20,000-plus SKUs, and all channels; and 40% growth in the strategically targeted category.
Context
- Established retailer of tools and industrial products with portfolio of 15+ brands and 20,000+ SKU
- Multi-channel operations including online e-shop (stahlmann.sk), network of physical stores, and B2B distribution
- Expansion to Czech market (stahlmanntool.cz) during engagement
- Used ERP Pohoda with good basic processes in place
- Contacted Onetribe based on references seeking higher-level analytical solution
- 3-year partnership duration
Challenge
- Operations had outgrown basic reporting capabilities despite quality ERP system
- Manual calculations and consolidations required for deeper analysis
- Fragmented view across multiple sales channels and geographic areas
- Expanding to Czech market and growing portfolio complexity required more sophisticated analytical approach
- Management recognised potential for more systematic approach to trend analysis and profitability across 15+ brands and 20,000+ SKU
- Need for unified view across online, retail, and B2B channels
What Was Implemented
- Direct integration with ERP Pohoda with automated data extraction
- Preservation of all existing processes and workflows with no operational disruption
- Real-time data access across all channels without migration
- Proprietary Sales Mix Analytics module providing detailed analysis at product, category, and brand levels
- Multi-channel view combining online, retail, and B2B in single consolidated view
- Trend tracking with visualization across time periods
- Detailed drill-down capability from total overview to individual SKU level
- Scalable solution handling 20,000+ SKU and 15+ brands
- Advanced profitability analysis automating previously manual margin calculations
- Automatic product margin calculation directly from inventory movements
- Real-time profitability tracking at product, category, and channel levels
- High-margin opportunity identification within large portfolio
- SEO performance integration with automated daily performance data
- Sales analytics linked to website performance for data-driven product placement decisions
- Continuous conversion improvement based on analytical insights
Outcomes
- 25% growth in revenue and gross profit over 3-year period with stable margins maintained
- Elimination of manual margin calculations completely
- Single unified analytics across 15+ brands, 20,000+ SKU, and all sales channels
- Real-time profitability view across entire portfolio replacing fragmented analysis
- Automated trend tracking eliminating manual work
- Data-driven tools supporting expansion and portfolio optimization
- Integrated SEO performance management
- Product category with low volume but high margin and growing trend identified through analytics
- Strategic increase in SEO focus and store visibility for identified category
- 40% growth achieved in targeted category while maintaining premium pricing and improving overall product mix
- Infrastructure scaled seamlessly to Czech market providing same tools, insights, and unified view across geographies