Stahlmann - 25% Growth with Stable Margins Through Comprehensive Profitability Management
Case study of 3-year partnership with multi-channel retailer selling tools and industrial products, bringing 25% revenue and gross profit growth while maintaining stable margins.
Comprehensive Sales and Profitability Management over ERP Pohoda: 25% Growth with Stable Margins
Multi-channel retail • E-commerce • B2B distribution • 3-year partnership
Industry: Tool and Industrial Product Sales | Solutions: Sales Mix Analytics • Multi-channel Performance • Profitability Management • SEO Performance Integration
Challenge
Stahlmann, established seller of tools and industrial products with a portfolio of 15+ brands and more than 20,000 SKUs, successfully operated in multiple channels - online e-shop (stahlmann.sk), network of physical stores and B2B distribution.
The company used quality ERP system Pohoda with good basic processes, but management knew there was room for further advancement.
With expansion to Czech market (stahlmanntool.cz) and growing portfolio complexity, leadership sought higher-level analytical solution that would enable better decision-making across all channels and geographic areas.
Existing processes required manual calculations and consolidations. It worked, but management saw potential for more systematic approach to trend and profitability analysis within extensive portfolio of 15+ brands.
Based on references, they contacted us with clear vision - they needed a partner who understands their business complexity and can build robust analytical infrastructure over existing Pohoda system.
Solution
Seamless Integration with Pohoda
- Direct connection with ERP system Pohoda with automated data extraction
- Preservation of all existing processes and workflows
- Access to current data in real-time across all channels
- No migration, no operational interruption
Proprietary Sales Mix Analytics Module
- Detailed sales analysis at product, category and brand level
- Multi-channel view - online, retail and B2B in one overview
- Trend tracking with visualization of development over time periods
- Ability for detailed overview from overall picture to individual SKUs
- Scalable solution for 20,000+ SKUs and 15+ brands
Advanced Profitability Analysis
- Automation of previously manual margin calculations
- Automatic calculation of product margins directly from inventory movements
- Real-time profitability tracking at product, category and channel level
- Identification of high-margin opportunities in extensive portfolio
- Focus on profitability alongside sales volume
SEO Performance Integration
- Automated daily performance data for SEO optimization
- Connection of sales analytics with website performance
- Data-driven product placement decisions on website
- Continuous conversion improvement based on analytical insights
Result: System that not only eliminated manual calculations, but provided completely new level of strategic insights for proactive portfolio management.
Approach
Partnership based on understanding business complexity.
Stahlmann management had clear vision - they needed to go beyond basic ERP reporting. Based on references, they contacted us with request for solution that would be scalable for their complex multi-channel operations.
Our role was to build analytical layer that preserves everything that worked and brings higher-level capabilities:
- Automation of manual processes
- Unified view across 15+ brands and 20,000+ SKUs
- Real-time profitability insights
- Strategic tools for Czech expansion
The key was understanding that smart management doesn’t need to change systems - it just needs better tools over existing infrastructure.
Transformation
25% revenue and gross profit growth over 3 years | Stable margins despite growth | Daily data-driven SEO optimization | Zero manual margin calculations
Before implementation: Quality ERP system with good processes. Manual calculations for deeper analyses. Fragmented view across channels.
After implementation: Complete real-time profitability view. Automated calculations. Unified analytics across 15+ brands, 20,000+ SKUs and all sales channels.
25% revenue and gross profit growth with stable margins is the result of smart management that invested in right tools and systematic approach to decision-making.
Management today has:
- Real-time profitability view across entire portfolio
- Automated trend tracking eliminating manual work
- Data-driven tools for expansion and portfolio optimization
- Integrated SEO performance management
Real story: Analytics identified product category with significant potential - low volume, but high margin and growing trend. Management strategically increased SEO focus and visibility in stores. Result? 40% growth in this category while maintaining premium pricing and improving overall product mix.
Infrastructure scaled seamlessly to Czech market - same tools, same insights, unified view across geographic areas.
Expanding Across Channels?
If you have complex multi-channel operations and are looking for higher-level analytical solution over existing ERP, we’d be happy to sit down and review your options.
Contact: contact@onetribe.sk | onetribe.sk
Onetribe: Enterprise BI + Strategic CFO Advisory for European SMEs | Slovakia | CEE | UK
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